Brand Health Clinic

You could also use this area to display a mission statement, information about your team, awards or certifications, or anything else that will help establish your credibility.Your organizational vision, mission, and values are clearly and consistently articulated in all your communications, including your website, your marketing materials, and the language used by your employees. It is clearly visible in everything that anyone is exposed to internally and externally. It should have a set of visual carriers (colors, style, imagery), and it should have a clear message that tells your story and can be grasped immediately. It should be applied with absolute consistency across all platforms. Why? Brand health is something absorbed on the inside of an organization through constant reapplication, which helps employees and agents internalize and communicate it accordingly. It is only with this kind of rigorous application that the brand’s effect is strong enough to become memorable to the outside observer. Amid all the noise and the clutter that is the essential stuff of contemporary American life, only a few of the most cohesive, consistent, and carefully delivered messages can get through.